While working at Oregon State University, Relation and Marketing a number of the projects I worked on involved creating an identity for events on campus. These events ranged from lectures series to student centered events.
My process for creating the identity for an event starts with researching the topic of the event, this often leads me to a common theme within the topic of the event. I can then use that to help guide my design for the main promotional poster. Once the poster look has been established I will then apply it to other promotional items for the event such as web banners, mail outs, and printed advertisements.