Trail Day Snap Filters

National Trails Day Snapchat Filters

This set of Snapchat filters was created to help promote National Trails Day and Columbia Sportswear's Gear up for Nationals Trail Day initiative. The filters were deployed in each of the corresponding cities the week prior to the day of the event. National Trails Day is held every year the first Saturday in June to bring awareness to the preservation of our national trail system. Each illustration takes queues from the cities and local landscapes to create a personal connection to the National Trails Day initiative.